The clown is unpleasant.

It tried to be pleasant for a while to soothe the human race. It wanted to act like Jdaddy so humanity would worship it like a god, but it could not compare to such greatness. So it began to own its filth and depravity and wore it as a badge of honor. Now it terrorizes the human race instead of comforting them. It puts on a Jdaddy mask to stare into their windows in the middle of the night so they will feel safe, then it rips it off to reveal a clown laughing underneath with bloodstained lips.